Contrast Effect

A Scale Distortion Theory of Anchoring
Assimilation and contrast effects of anchoring stimuli on judgments
Comparison Processes in Social Judgment- Mechanisms and Consequences
Contextual contrast and perceived knowledge: Exploring the Implications for persuasion
Contrast Effect In the use of punishment 
Contrast effects in spontaneous evaluations: A psychophysical account
Perception is Relative: Sequential Contrasts in the Field
Perceptual  Comparisons
Perceptual comparison of features within and between objects: A new look
Seeing one thing and doing another: Contrast effects in automatic behavior
Seek and ye shall find: Antecedents of assimilation and contrast in social comparison
Specificity in Contrast Effects: Judgments of Psychopathology
The Perceptual Contrast Explanation of Sequential Request Strategy Effectiveness