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Cialdini / Principles of Persuasion


Science of Persuasion

Introduction Part 1

Introduction Part 2

Principle 1 Reciprocation

Principle 2 Scarcity

Principle 3 Authority

Principle 4 Consistency

Principle 5 Consensus

Principle 6 Liking Part 1

Principle 6 Liking part 2

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