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One & Two Sided Messages / Advertising

cognitive_processing_of_one-_and_two-sided_persuasive_messages.pdf
File Size: 548 kb
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message_sidedness_at_the_brand_and_product_form_levels-_overcoming_the_shortcomings_of_two-sided_messages.pdf
File Size: 680 kb
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meta-analysis_comparing_the_persuasiveness_of_one-sided_and_two-sided_messages.pdf
File Size: 943 kb
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predicting_when_two-sided_ads_will_be_more_effective_than_one_sided_ads-_the_role_of_correlation_and_correspondent_inferences.pdf
File Size: 1443 kb
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the_impact_of_regulatory_focus_on_the_effect_of_two-sided_advertising.pdf
File Size: 67 kb
File Type: pdf
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two-sided_versus_one-sided_celebrity_endorsements-_the_impact_on_advertising_effectiveness_and_credibility.pdf
File Size: 4022 kb
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whats_in_a_frame_anyway-_a_meta-cognitive_analysis_of_the_impact_of_one_versus_two_sided_message_framing_on_attitude_certainty.pdf
File Size: 642 kb
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