One & Two Sided Messages / Advertising
| cognitive_processing_of_one-_and_two-sided_persuasive_messages.pdf |
| message_sidedness_at_the_brand_and_product_form_levels-_overcoming_the_shortcomings_of_two-sided_messages.pdf |
| meta-analysis_comparing_the_persuasiveness_of_one-sided_and_two-sided_messages.pdf |
| predicting_when_two-sided_ads_will_be_more_effective_than_one_sided_ads-_the_role_of_correlation_and_correspondent_inferences.pdf |
| the_impact_of_regulatory_focus_on_the_effect_of_two-sided_advertising.pdf |
| two-sided_versus_one-sided_celebrity_endorsements-_the_impact_on_advertising_effectiveness_and_credibility.pdf |
| whats_in_a_frame_anyway-_a_meta-cognitive_analysis_of_the_impact_of_one_versus_two_sided_message_framing_on_attitude_certainty.pdf |