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Regulatory Focus
Beyond expectations: The effect of regulatory focus on consumer satisfaction
Approach and avoidance strength during goal attainment; Regulatory focus and the goal looms larger effect
Be All You Can Be: The Influence of Advertising Slogans on Regulatory Focus and Consumer Spending Behavior
Feelings, Fit, and Funny Effects: A Situated Cognition Perspective
Field Testing of Regulatory Focus Theory
For Better or For Worse: Valenced Comparative Frames and Regulatory Focus
Regulatory Focus and Reliance on Response Efficacy and Self-Efficacy in Health Attitude Change
Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision Making
Regulatory focus theory and the entrepreneurial process
Success-Failure Feedback Expectancies and Approach: Avoidance Motivation - How Regulatory Focus Moderates Classic
Relations
The Interplay of Temperament and Regulatory Focus on Consumer Problem-Solving Modes
The Role of Regulatory Focus in Preference Construction