Regulatory Focus

Beyond expectations: The effect of regulatory focus on consumer satisfaction

Approach and avoidance strength during goal attainment; Regulatory focus and the goal looms larger effect

Be All You Can Be: The Influence of Advertising Slogans on Regulatory Focus and Consumer Spending Behavior

Feelings, Fit, and Funny Effects: A Situated Cognition Perspective

Field Testing of Regulatory Focus Theory

For Better or For Worse: Valenced Comparative Frames and Regulatory Focus

Regulatory Focus and Reliance on Response Efficacy and Self-Efficacy in Health Attitude Change

Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision Making

Regulatory focus theory and the entrepreneurial process

Success-Failure Feedback Expectancies and Approach: Avoidance Motivation - How Regulatory Focus Moderates Classic
Relations

The Interplay of Temperament and Regulatory Focus on Consumer Problem-Solving Modes

The Role of Regulatory Focus in Preference Construction