Regulatory Fit

Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Enjoying Goal-Directed Action: The Role of Regulatory Fit

How Advertising Claims Affect Brand Preferences and Category-Brand Associations: The Role of Regulatory Fit

How Regulatory Fit Affects Value in Consumer Choices and Opinions

Incidental Experiences of Regulatory Fit and the Processing of Persuasive Appeals

Making Message Recipients Feel Right: How non-verbal Cues Increase Persuasion

Regulatory Fit and Persuasion: Basic Principles and Remaining Questions

Regulatory Fit and Persuasion: Transfer From Feeling Right

Regulatory Fit and Resisting Temptation during Goal Pursuit

Regulatory Fit Inductions

Response to Comments on How Regulatory Fit Affects Value in Consumer Choices and Opinions

The Nature of Fit and the Origins of Feeling Right: A Goal-Systemic Perspective

The pantomime of persuasion: Fit between nonverbal communication and influence strategies

The Persuasive Power of Regulatory Fit

The Persuasive Power of Regulatory Nonfit

Too Much Fit? How Regulatory Fit Can Turn Us into Buridan’s Asses

Transfer of value from fit

Understanding Regulatory Fit

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

When fit fosters favoring: The role of private self-focus

When the Role Fits: Regulatory Fit in Negotiation