Persuasion

A Need-based Theory of Persuasion

Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking PART 1

Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking. PART2

Guilt as a mechanism of persuasion

 Harnessing the Science of PersuasioN

Normatively responsible advocacy- Some provocations from persuasion effects research – Chapter 6

Persuasion and norm construction

 Persuasion:  The Handbook of Communication Science 2nd ed.

Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising

Post-It Note Persuasion: A Sticky Influence

Principles of persuasion

The persuasive effects of variation in standpoint articulation

the Science and Practice of Persuasion

The Roots of Research in (political) Persuasion- Ethos, Pathos, Logos and the Yale Studies of Persuasive Communications

Thought confidence as a determinant of persuasion: The self-validation hypothesis