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Persuasion (Political)

 
Efficacious Persuasion in the Guiguzi

 The Roots of Research on - Political - Persuasion - Ethos Pathos Logos and the Yale Studies of Persuasive Communications

Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages

Values-based Political Messages and Persuasion: Relationships among Speaker - Recipient and Evoked Values

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