Persuasion (Political)

 Efficacious Persuasion in the Guiguzi

 The Roots of Research on - Political - Persuasion - Ethos Pathos Logos and the Yale Studies of Persuasive Communications

Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages

Values-based Political Messages and Persuasion: Relationships among Speaker - Recipient and Evoked Values