Order Effects

$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions

Effects of Presentation Order and Communication Modality on Recall and Attitude

Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice

Message Order Effects in Persuasion: An Attitude Strength Perspective

Order effects in consumer judgment, choice, and memory: The role of initial processing goals

Repetition, order of presentation, and timing of arguments and measures as determinants of opinion change