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Order Effects
$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
Effects of Presentation Order and Communication Modality on Recall and Attitude
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice
Message Order Effects in Persuasion: An Attitude Strength Perspective
Order effects in consumer judgment, choice, and memory: The role of initial processing goals
Repetition, order of presentation, and timing of arguments and measures as determinants of opinion change