One & Two Sided Messages / Advertising

Cognitive Processing of One- and Two-sided Persuasive Messages

Encouraging Undergraduate Participation in Internship Programs  An Application of Message Sidedness

Message Sidedness at the Brand and Product Form Levels; Overcoming the Shortcomings of Two-Sided Messages

Meta-Analysis Comparing the Persuasiveness of One-sided and Two-sided Messages

Predicting When Two-Sided Ads Will Be More Effective Than One Sided Ads: The Role of Correlation and Correspondent Inferences

The Impact of Regulatory Focus on the Effect of Two-sided Advertising

Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility

What's in a frame anyway: A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty