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One & Two Sided Messages / Advertising
Cognitive Processing of One- and Two-sided Persuasive Messages
Encouraging Undergraduate Participation in Internship Programs An Application of Message Sidedness
Message Sidedness at the Brand and Product Form Levels; Overcoming the Shortcomings of Two-Sided Messages
Meta-Analysis Comparing the Persuasiveness of One-sided and Two-sided Messages
Predicting When Two-Sided Ads Will Be More Effective Than One Sided Ads: The Role of Correlation and Correspondent Inferences
The Impact of Regulatory Focus on the Effect of Two-sided Advertising
Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility
What's in a frame anyway: A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty