Number / Pricing

A cross-category investigation into the effects of nine-ending pricing on brand choice

Can Consumers Calculate Best Buys

How one year differs from 365 days: A conversational logic analysis of inferences from the granularity of quantitative expressions

Nine-ending prices and consumer’s behavior: A field study in a restaurant

Numerical encoding and odd ending prices: The effect of a contrast in discount perception

Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition

Price endings: Magic and math

Pricing Practices: Their Effects on Consumer Behaviour and Welfare

Promotional benefits of 99-ending prices: The moderating role of intuitive and analytical decision style

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

The Impact of Consumer's Bounded Rationality on Retailer's Price and Location Decisions

The influence of price endings on consumer behavior: An application of the psychology of perception

When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes