Name / Letter

Affective consequences of mere ownership: The name letter effect in twelve European languages

Moniker Maladies

Name Letter Branding: Valence Transfers When Product Specific Needs Are Active

What a Coincidence! The Effects of incidental Similarity on Compliance

What's in a name? Implicit self-esteem and the automatic self

What’s in a Name? Persuasion Perhaps

Why Susie sells seashells by the seashore: Implicit egotism and major life decisions