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Name / Letter
Affective consequences of mere ownership: The name letter effect in twelve European languages
Moniker Maladies
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
What a Coincidence! The Effects of incidental Similarity on Compliance
What's in a name? Implicit self-esteem and the automatic self
What’s in a Name? Persuasion Perhaps
Why Susie sells seashells by the seashore: Implicit egotism and major life decisions