Matching

A match made in the laboratory: Persuasion and matches to primed traits and stereotypes

Evaluating persuasion-enhancing techniques from a resource-matching perspective

It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on
Political Persuasion

Matching Persuasive Messages to Experimentally Induced Needs

Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive
Messages

The Effects of Matching a Persuasive Message to a Recipients Self-Concept on Attitude Change

Understanding How Tailored Communications Work: The Effects of Message Quality and Congruency on Perceptions of Health Messages

When increased confidence yields increased thought: A confidence - matching hypothesis