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Matching
A match made in the laboratory: Persuasion and matches to primed traits and stereotypes
Evaluating persuasion-enhancing techniques from a resource-matching perspective
It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on
Political Persuasion
Matching Persuasive Messages to Experimentally Induced Needs
Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive
Messages
The Effects of Matching a Persuasive Message to a Recipients Self-Concept on Attitude Change
Understanding How Tailored Communications Work: The Effects of Message Quality and Congruency on Perceptions of Health Messages
When increased confidence yields increased thought: A confidence - matching hypothesis