Humor

A Review of Humor in Educational Settings: Four Decades of Research

All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages

Effect of humor on hitchhiking: A field experiment

Effects of Humor on Presence and Recall of Persuasive Messages

Finding comfort in a joke: Consolatory effects of humor through cognitive distraction

How humor in advertising works: A meta-analytic test of alternative models

Humor in the Eye Tracker: Attention Capture and Distraction from Context Cues

Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising

The puzzle of joking: Disentangling the cognitive and affective components of humorous distraction

The use of humor to mask deceptive advertising: It’s no laughing matter

Those Who Laugh Are Defenseless: How Humor Breaks Resistance to Influence