Halo Effect

A Constant Error in Psychological Ratings

Celebrity Advertising: An Assessment of its Relative Effectiveness (2001)

Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size

Factors predicting the effectiveness of celebrity endorsement advertisements

Impact of Celebrity Endorsement on Brand Image: A Communication 

Process Perspective on 30 Years of Empirical Research

The Economic Value of Celebrity Endorsements

The economic value of celebrity endorsements: Tiger Woods’ impact on sales of Nike golf balls

The economic worth of celebrity endorsements: An event study analysis

The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective

The halo effect- Evidence for unconscious alteration of judgments