Gain & Loss Frames

Do loss-framed persuasive messages engender greater message processing than do gain-framed messages?

Frame Effects in persuasive messages Against Smoking

Gain-framed appeals do not motivate sun protection: A meta-analytic review of randomized trials comparing gain-framed and loss-framed appeals for promoting skin cancer prevention

Health‐care product advertising: The influences of message framing and perceived product characteristics

Message framing and buying behavior: A field experiment

Message framing and buying behavior: On the difference between artificial and natural environment

Message Framing Effects on Product Judgments

Positive versus Negative Framing Affects Justice Judgments

Selective exposure and decision framing: The impact of gain and loss framing on confirmatory information search after decisions

The Advantages of Compliance or the Disadvantages of Noncompliance - A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages

The Effect of Framing on the Choice of Supermarket Coupons

The effect of message framing on breast self-examination attitudes, intentions, and behavior

The framing effect and risky decisions: Examining cognitive functions with fMRI

The Framing of Sales Promotions: Effects on Reference Price Change

The influence of message framing and issue involvement

The influence of message framing on intentions to perform health behaviors

The influence of quantity of information and goal framing on decision

The Relative Persuasiveness of Gain Framed and Loss Framed Messages for Encouraging Disease Detection Behavior: A Meta Analytic Review

When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior