Emotional Appeals

Empathy versus pride: The influence of emotional appeals across cultures

Fear and Loving in Las Vegas: Evolution Emotion, and Persuasion

Fear appeals and persuasion: Assumptions and errors in advertising research

Fear Appeals and Persuasion: The Differentiation of a Motivational Construct

Fear Appeals Motivate Acceptance of Action Recommendations: Evidence for a Positive Bias in the Processing of Persuasive Messages

Fear-arousing communications and persuasion : The impact of vulnerability on processing and accepting fear appeals

Putting the fear back into fear appeals: The extended parallel process model

The processing of fear-arousing communications: How biased processing leads to persuasion