Consumer Behavior

An exploratory assessment of situational effects in buyer behavior

Can Consumers Calculate Best Buys

Effect of Background Music on Consumers Behavior: A Field Experiment in a Open-Air Market

How Body Feedback Influences Consumers Evaluation of Products

Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice

Measuring the Nonconscious: Implicit Social Cognition on Consumer Behavior

Order effects in consumer judgment, choice, and memory: The role of initial processing goals

Presence of Various Figurines on a Restaurant Table and Consumer Choice- Evidence for an Associative Link

The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value

The Effects of Time Constraints on Consumers Judgments of Prices and Products