Comparison

Assimilation and Contrast Effects in Social Comparison and Automatic Behavior- Or, How to Change Your IQ [R]

Better than better-than-average (or not)- Elevated and depressed self-evaluations following unfavorable social comparisons

Comparison Effects on Preference Construction

Comparison processes in social judgment- mechanisms and consequences

Direction of Comparison in Typicality Judgments

Norm theory: Comparing reality to its alternatives

Relatively certain! Comparative thinking reduces uncertainty

Relatively fast! Efficiency advantages of comparative thinking

Social comparison in negotiation – Chapter 10

The Effect of Direction of Comparison on the Selection of Casual Explanations

The Effect of the Focus of Comparison on Consumer Preferences

The Role of Direction of Comparison - Attribute-Based Processing and Attitude-Based Processing in Consumer Preference

Toward a comparison-induced distortion theory of judgment and decision making (2007)

What it means to be“better” The role of comparison language in social comparison (2009)