Communication Cache
  • Home
  • Articles
  • Videos
  • Contact Us
  • Privacy Policy

Comparison

Assimilation and Contrast Effects in Social Comparison and Automatic Behavior- Or, How to Change Your IQ [R]

Better than better-than-average (or not)- Elevated and depressed self-evaluations following unfavorable social comparisons

Comparison Effects on Preference Construction


Comparison processes in social judgment- mechanisms and consequences

Direction of Comparison in Typicality Judgments

Norm theory: Comparing reality to its alternatives

Relatively certain! Comparative thinking reduces uncertainty

Relatively fast! Efficiency advantages of comparative thinking

Social comparison in negotiation – Chapter 10

The Effect of Direction of Comparison on the Selection of Casual Explanations

The Effect of the Focus of Comparison on Consumer Preferences

The Role of Direction of Comparison - Attribute-Based Processing and Attitude-Based Processing in Consumer Preference

Toward a comparison-induced distortion theory of judgment and decision making (2007)

What it means to be“better” The role of comparison language in social comparison (2009)
 

Powered by Create your own unique website with customizable templates.