Humor
| all_joking_aside-_a_serious_investigation_into_the_persuasive_effect_of_funny_social_issue_messages.pdf |
| effect_of_humor_on_hitchhiking-_a_field_experiment.pdf |
| effects_of_humor_on_presence_and_recall_of_persuasive_messages.pdf |
| finding_comfort_in_a_joke-_consolatory_effects_of_humor_through_cognitive_distraction.pdf |
| how_humor_in_advertising_works-_a_meta-analytic_test_of_alternative_models.pdf |
| humor_in_the_eye_tracker-_attention_capture_and_distraction_from_context_cues.pdf |
| moderating_influence_of_self-monitoring_and_gender_on_responses_to_humorous_advertising.pdf |
| the_puzzle_of_joking-_disentangling_the_cognitive_and_affective_components_of_humorous_distraction.pdf |
| the_use_of_humor_to_mask_deceptive_advertising_-_its_no_laughing_matter.pdf |
| those_who_laugh_are_defenseless-_how_humor_breaks_resistance_to_influence.pdf |
