Emotional Appeals
| appeals_and_persuasion-_the_differentiation_of_a_motivational_construct..pdf |
| empathy_versus_pride-_the_influence_of_emotional_appeals_across_cultures.pdf |
| fear_and_loving_in_las_vegas-_evolution_emotion_and_persuasion.pdf |
| fear_appeals_and_persuasion-_assumptions_and_errors_in_advertising_research.pdf |
| fear_appeals_motivate_acceptance_of_action_recommendations_-_evidence_for_a_positive_bias_in_the_processing_of_persuasive_messages.pdf |
| putting_the_fear_back_into_fear_appeals-_the_extended_parallel_process_model.pdf |
| the_processing_of_fear-arousing_communications-_how_biased_processing_leads_to_persuasion.pdf |
